First shown at London Fashion Week in 2006, Issa quickly became world-renowned for its vibrant femininity and has since been worn by some of the world’s most high-profile women. In 2013, with Camilla Al Fayed taking 100% ownership of the brand, Issa began a process of evolution, signaling the start of an exciting new chapter and expanding to introduce new product categories including tailoring, outerwear and separates. The protection of Issa’s brand DNA is key to its evolution; feminine, colourful, glamorous designs that provide a versatile and elegant wardrobe. The brand’s new Creative Director, Jamie O’Hare, showcased his first collection for the brand during London Fashion Week in February.
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